The Web Market - Business & Internet Marketing forums

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
# A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
# Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.

Yes such is so. You may want to note that email marketing is done best when you develope your own targeted list. Depending upon someone's list, like a list broker can leave you "broke." Opt in safe lists are a marginally decent investment and are much better than relying on a list broker.

Creating your own list from scratch using free advertising and an autoresponder is ultimately the best route to take. The only cost would be the small cost of an autoresponder and a web site, but atleast you have more control over who is on the list.