The Web Market - Business & Internet Marketing forums

E-mail marketing is a great way to stay in touch with your customers and clients, there are many common mistakes that companies make that can cause a loss in customers.
1. Sending out too many emails
Your customers do not want to get two or three emails a week. Some companies send that many out in a day. This can lead to the customer adding your email address to their spam list.
2. Sending out 'generic' emails
Every email you send out must have a purpose to it. If you're informing them, inform, if you're promoting, promote, if you're handing out a freebie, do so.
3. Greed
I've been on lists that constantly promote day-after-day. It's tiresome and doesn't give the reader any chance to read and fully digest what you have offered the previous day. 1-2 emails a week is more than enough!

Wow you said very well ...and a good email marketing campaign can help you:

- Increase Your Sales Conversion
- Generate Repeat Sales
- Up-sell and Cross-sell Products and Services
- Gain Valuable Feedback from your Visitors
- Drive Web Users to Make Offline Purchases

It has become increasingly more difficult to promote a business using e-mail. Spam clogs up in-boxes and most people are quick to delete without reading the deluge of mail they receive .









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